Saudi Arabia can’t rely on oil forever. That’s why it has a vision for a greener future: NEOM.

NEOM is a daring concept for a futuristic city nestled between the deserts and the mountains of Saudi Arabia. Powered by renewable energy and sustainable design, it reimagines what living in Saudi Arabia looks like.

It’s a grandiose vision, which requires an equally grandiose introduction.

So that’s what we did. We tapped into the latest social media trends to bring NEOM to the world — on Instagram, on Facebook, on Twitter, on TikTok and on YouTube.